Your logo is a symbol of everything your business stands for, and a clear visual cue your customers recognize and trust – but that’s not all.
Thanks to collaborations with leading financial institutions, we’ve transformed your logo into a powerful tool that gives consumers clarity around what they bought and who they bought it from. The goal? Eliminate transaction confusion, reduce chargebacks, extend brand presence, and elevate the customer experience.
Participation has its benefits!
Improve customer experience
Reduce chargebacks
Fight friendly fraud
Extend your brand presence
Delivering clarity – when and where it’s needed
We’re inviting merchants around the world to upload their logos and provide consent for them to be used in the digital banking applications of a growing number of the world’s leading card issuers (banks, credit unions, etc.).
These logos will be linked with corresponding transactions, adding clear visual cues to help cardholders quickly identify legitimate purchases and avoid unnecessary disputes.
Complete the online form and provide us with your logo in the requested format.
Your logo will be made available in a growing number of digital banking applications.
Customer recognition when your logo is displayed alongside corresponding transactions.
Before
No logos
Unclear merchant descriptors
Cardholder confusion that can lead to disputes and chargebacks
Poor customer experiences that can lead to damaged brand loyalty
After
Clear logos
Clean merchant names
Instant recognition by cardholder – and fewer disputes and chargebacks
Improved experience – deeper engagement with merchant brand
Frequently asked questions
We’ve answered some of the most frequently asked questions about this initiative and compiled them here for you. Still have questions? Email us at customerservice@ethoca.com.
